Shaping the image of a luxury brand
On a never-ending quest for excellence, the world-renowned chocolatier, Pierre Marcolini wanted to ensure that his online presence reflected the same level of perfection as his chocolates. However, to communicate good taste and warm emotions via the cold technicality of digital is no easy task.
The products were shot in an unassuming, yet unexpected manner – the extreme detail of the photography reflecting the extreme care taken in their selection.
Sound was also employed. The voice of Pierre Marcolini himself was used to take the visitor on a mouth-watering journey of discovery, revealing the inspiration behind Pierre’s craft.
Photography : Xavier Harcq