The background

On a never-ending quest for excellence, the world-renowned chocolatier, Pierre Marcolini wanted to ensure that his online presence reflected the same level of perfection as his chocolates. However, to communicate good taste and warm emotions via the cold technicality of digital is no easy task.

A visual

The decision to use “oversized” on-screen images, designed to immerse the viewer in the heart of Pierre’s work was one of the solutions. The photo direction was extremely important, and in its own way, reflects the attention to detail of the chocolatier. For just as when you make a quality chocolate, a lot of hard work goes into the process of making things look simple.

The products were shot in an unassuming, yet unexpected manner – the extreme detail of the photography reflecting the extreme care taken in their selection.

Sound was also employed. The voice of Pierre Marcolini himself was used to take the visitor on a mouth-watering journey of discovery, revealing the inspiration behind Pierre’s craft.


Photography : Xavier Harcq

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